Earn 1 Crore with Simple Marketing Hack

Can you earn One Crore in One Year?

Is it Possible?

What you think?

Yes it is possible

Making One crore sounds like a lot of money.

You’ve all dreamed of becoming successful, of being so rich.

Well… it’s all about positioning and how valuable you are to the marketplace.

If the marketplace thinks you deserve 1 crore or more, it will, in turn, give you that amount.

In this article, I will share key learnings of my research and internship class.

This article will help you to find your passion and you can encash it from the ever-expanding market.

How many customers do you need to make Rs. One crore?

Do the math for your number!

If you’re product/service worth value of Rs. 500/-, you require 20,000 customers,

If Product worth of Rs. 1,000/- = 10,000 customers

If Product worth of Rs. 5,000/- = 2,000 customers

If Product worth of Rs. 10,000/- = 1,000 customers

If Product worth of Rs. 1,00,000/- = 100 customers

And If Product worth of Rs. 10,00,000/-, you require only 10 customers

Now you understand making 1 crore is easy if you can convince your audience to pay you for your product/ services.

So let’s get started with the secrets of marketing, below you will learn all about marketing to achieve your 1 crore in one year.

When the basics are strong you can definitely achieve your success.

The fundamentals of marketing

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”

Peter F. Drucker

Marketing is based on science, not on creativity. It starts before creating the product.

Marketing based on customer needs. Its all about the right message of a quality product to the right person at the right time.

Marketing is a lifelong process and doesn’t end with sales of Product or services.

You have to continually interact with your existing customers and build a relationship of trust with them.

Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating great content and delivering in front of customers to give superior customer value.

Digital marketing vs. Traditional marketing.

In earlier days people were either reading a newspaper or sitting in front of a radio or Television so that you could serve your marketing content to them.

Which meant that you had to shout to gain people’s attention over the din of entertainment.

However with the invention of the internet and mobile, the addiction of being connected to the phone is on a rise and getting people’s attention has become quite easy.

Major channels of traditional marketing are

- Print (Newspaper, magazines and broachers etc)

- Broadcast (TV, Radio)

- Outdoor banners

- Direct mail

- Telephone call and SMS

In traditional marketing, the use of media such as newspapers, magazines, television and radio ruled the roost.

• Metrics such as the age group, how many people it has reached, geography and interests of the people, etc. were not available.
• Interactivity was not possible and thus it was more one way communication.

On the other side

Digital Marketing channels are

- Websites / Blogs

- Social media like Facebook, Instagram, Twitter, YouTube etc.

- Email Marketing

Digital Marketing has following advantages

• Metrics such as the age group, how many people it has reached, geography and interests of the people, etc. were easily available to target the exact customer with lesser cost.
• Made possible to serve the advertisement to your specific target group.
• Due to automation customisation can be done and client acquisition is faster and result oriented.

CATT Marketing Funnel

Wealth= n^ CATT

Where ^ denotes power. Where your niche (n) will be successful and powerful with the CATT Marketing Funnel

[N] — — Stand for Niche. The interest you are going to offer to your audiences. Your achievements depend on the niche you choose for your business. These audience have some problems in their life or in business and you are going to solve their problems with your product and services.

[C] — — stand for Content. You always hear that Content is king. Create powerful content that attracts people to your blog posts and videos to generate leads to your products.

[A] — –stand for Attention. It means driving attention (traffic) to your content using SEO, social media, Paid Ads and Referrals.

[T] — –stand for Trust. Building trust with your audiences with tripwires, marketing automation and retargeting .One of the method of building trust is deep marketing where you send out communication which is much personalised based on who your own target audience are so that every person feels like you are communicating directly to the point.

[T] — –stand for Transaction. It means converting your leads into customers with natural sales methods.

CATT funnel is how your audience will go through with you in the entire journey.

Integrated Digital Marketing

Integrated Digital Marketing (IDM) ensuring that multiple means of creating, delivering, and communicating value are employed and combine in the best way.

IDM Strategy is a framework that involves all available and possible ways of reaching your customer/ audience to create effective storyline about your product.

We can apply CATT funnel framework to integrated digital marketing dimensions to get the best result.

You can run an advertisement to visit your blog, people visit your blog where you can collect their emails through subscription, free guide etc. and build your own email list.

Start email marketing providing valuable content, that can build trust within the tribe and automatically you will get the sales.

Why Personal Branding is so important?

MassTrust Blueprint

“Best known will always beat the best”

A brand that’s always in front of people has a larger chance of being in their memory for purchase of products or services That Is the reason why we see a advertisements of top brand products such as Colgate, Britannia, ITC on television even though only the leading brand in its category.

This kind of trust can be easily achieved through consistent brand presence using the MASS Trust Blueprint model.

So how can you earn this trust?

It can be earned with consistency, time, and delivering great content.

What you can do to improve your personal brand?

• Work on your communication skills.
• Know who you are and have a clear vision.
• Personalize your communication.

The model begins with focused learning. Any start-up or business that you want to start begins with Learning.

You learn about what you want to do, follow your passion and then you learn a little more about it.

Conclusion

Digital Marketing is the next booming industry. So wrap up this article saying learning new skills in digital marketing will always be helpful in journey of life to earn one crore.

This article is a part of DDIP batch 9 assignment.